5 hard skills or competencies (industry competencies) for Retail Sales Staff
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Identifies and explains the characteristics and key features of various retail business models.
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Level 2 Behaviors
(Light Experience)
Gathers and compiles data about key competitors for a specific of product.
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Level 3 Behaviors
(Moderate Experience)
Deploys inventory management strategies to ensure product availability and minimize disruptions.
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Level 4 Behaviors
(Extensive Experience)
Leads the implementation of omnichannel retailing to ensure seamless and consistent brand experience for customers.
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Level 5 Behaviors
(Mastery)
Expands market presence through the strategic utilization of cutting-edge technologies, such as online platforms.
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Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Identifies and locates sources of information to update knowledge about the product and service range.
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Level 2 Behaviors
(Light Experience)
Offers clear and succinct descriptions of products or services, to foster an informed customer experience.
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Level 3 Behaviors
(Moderate Experience)
Proactively shares information with team members and contributes constructively to maintain the quality of service.
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Level 4 Behaviors
(Extensive Experience)
Educates and demonstrates appropriate steps for handling customer complaints and escalating procedures.
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Level 5 Behaviors
(Mastery)
Develops and implements policies and procedures to facilitate smooth processing of returns and refunds.
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5 general skills or competencies (Job family competencies) for Retail Sales Staff
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Describes the data flow required to fulfill customer acquisition.
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Level 2 Behaviors
(Light Experience)
Supports the planning and execution of strategies to gain new customers across multiple channels.
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Level 3 Behaviors
(Moderate Experience)
Helps in designing new consumer models to drive new product customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Expands the reach and value of programs to encourage customer participation and ongoing acquisition.
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Level 5 Behaviors
(Mastery)
Champions a test-and-learn culture to build roadmaps in optimizing customer acquisition rate.
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Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Explains the factors and challenges that affect customer behavior and purchasing pattern.
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Level 2 Behaviors
(Light Experience)
Follows data governance policies to ensure data integrity and security for customer behavior analytics.
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Level 3 Behaviors
(Moderate Experience)
Provides insights and recommendations to improve customer acquisition based on analytics results.
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Level 4 Behaviors
(Extensive Experience)
Integrates new data sources, analytical models, or tools to enhance the effectiveness of the analytics process.
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Level 5 Behaviors
(Mastery)
Designs innovative storytelling techniques and visualizations to convey impact of customer behavior analytics.
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8 soft skills or competencies (core competencies) for Retail Sales Staff
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes the concept, types, and characteristics of self-motivation.
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Level 2 Behaviors
(Light Experience)
Gathers additional learning to fulfill a sense of accomplishment and increase self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Deals with setbacks and continues to pursue our business goals despite obstacles.
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Level 4 Behaviors
(Extensive Experience)
Manages the allocation of career development resources to improve employee motivation and productivity.
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Level 5 Behaviors
(Mastery)
Mentors potential successors to lead others and enable self-motivation through career growth.
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Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Seeks new ways and processes of accomplishing work or tasks.
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Level 2 Behaviors
(Light Experience)
Responds positively to changing procedures and policies.
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Level 3 Behaviors
(Moderate Experience)
Solves problems and sets priorities in unclear situations.
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Level 4 Behaviors
(Extensive Experience)
Makes progress in an atmosphere of ambiguity and uncertainty.
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Level 5 Behaviors
(Mastery)
Treats issues and risks as opportunities for learning or growth.
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Summary of Retail Sales Staff skills and competencies
There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.